Fashion Formidable
THESELINA®
A little more than a year ago, this homegrown brand made its summer debut in London. The founder and brainchild behind this dynamic brand, Selina Yeop Jr. believes that no woman should have to choose between fashion and functionality or practicality and elegance.
Eve Writes | 25 October 2018
Style & Beauty : Brand Feature
Elegant phone pouches by THESELINA
We may do our best to keep up with clothing trends that seem to be moving faster than ever, but for some reason, we tend to let our bags fall to the wayside.
Maybe it is because handbag trends don't seem to evolve as quickly, or maybe it's because we tend to invest more in a bag and want it to last for multiple seasons, but while so much else of our closet gets rotated in and out, after a while, our purse collection can feel a little stale.
Not THESELINA®. Designed to incorporate functionality without compromising the luxurious feel in texture and attention to quality in every aspect from selection of colours, purpose, to the final stitching of its distinguishable insignia.
Today, a handbag is a necessity and longer functions only as an accessory. For the multi-talented and multi-faceted woman of today, she moves swiftly from corporate affairs to cocktails, from being a mother to making boardroom decisions.
THESELINA® is for the woman who does it all.
Each of THESELINA® is thoughtfully designed to make the user feel confident, stylish and in trend no matter the season. Affordable without compromising quality, style, and function, it now has its THESELINA Petite range and the good news is … they are some of the seriously cool affordable handbags that look expensive. With fast-fashion brands designing cool versions of high-end styles, THESELINA® petite made it possible to add chic bags to your closet at a fraction of the price.
...next to every successful woman
is a FABULOUS handbag!
Indeed!
And a year on, the brand has had several more addition and continues to maintain great attention to detail, intricate and unique designs incorporating the Malaysian artisan heritage skills of embroidery as a differentiator and luxurious look and feel.
About EVE is proud to debut alongside THESELINA® 1st Anniversary celebration last Thursday 25th October at The Studio @ The Gardens, Mid Valley.
Petite Range collection by THESELINA
Ning Baizura seen with THESELINA signature dual tone clutch
Cool metallic THESELINA tote
You can find THESELINA® on:
For a limited time only, you can get THESELINA® Petite Range at RM399 flat price!
Hurry and head on to EVE SHOP now! Only limited pieces available!
