Romyda_KL 'In Fine Form'
Clothes that celebrate you for who and what you are
No longer KL’s best kept secret, Romyda KL (pronounced Ro-Mee-Da) is on to its 4th year at KL Fashion Week since the brand’s debut in 2016. This year Romyda is picked by KLFW 2019 as one of the 10 Designers to collaborate with LAZADA to officially launch their fashion platform.
Eve Writes | 08 August 2019
Helmed by the multi-entrepreneur and PR Maven Selina Yeop Jr. in collaboration with Cambodian designer Romyda Keth; the partnership has since created clothes that are made to be worn regardless of age, shape or size.
Clothes that celebrate you for who and what you are…
Romyda_KL celebrates the fact that women come in all manner of shapes and sizes by accentuating the female form with exclusive handcrafted designs while retaining an edgy modesty preferred by its Malaysian clientele.
From figure hugging dresses that perfectly mold the female form, to A-line dresses and jackets that stands out in any crowd, Romyda_KL’s designs are so incredibly distinctive that her dresses can be recognized simply with one look.
On top of a cut that fits like a glove and enhances a woman’s figure, Romyda_KL carries a strong sense of colour through all their designs along with the unmistakable trademark – ribbons hand embroidered in a criss-cross fashion on the day-to-night dresses.
Selina in her own words believe that the label is “capable of making every woman look and feel her most feminine,” is herself often seen in stunning form where ever she goes, have been the driving force for the brand’s growth. It has since garnered a growing number of loyal fans amongst the ‘Power Ladies’ of Kuala Lumpur.
Kuala Lumpur Fashion Week was conceptualised in 2013 as a B-2-C platform for Malaysian designers to showcase their Ready to Wear Collections and ultimately highlighted the strength and creativity of the Malaysia's Fashion Industry to local and international customers. It has since grown from strength to strength.
